by Jay Kang We’ve introduced Optimized Timing with Sendlane’s email marketing software this past week. We are very happy to provide...
by Jay Kang
We’ve introduced Optimized Timing with Sendlane’s email marketing software this past week. We are very happy to provide our members this powerful tool to do all the leg work. So, this new digital marketing tool will send an email to your subscribers when they are most likely to open it.
Let me explain how this works:
John opens his emails between 3pm and 4pm. He likes to open emails before he leaves work.
Sue opens her emails between 10pm and 11pm. She likes to open emails before lunch time.
If you click on “Optimized Timing” when you send your emails, John will receive his email between 3pm and 4pm and Sue will receive her email between 10pm and 11pm. When you send emails with Optimized Timing it will track your subscriber opening habits.
It’s that simple!
Of course, for optimal results, we ask you to give the system at least 3 to 5 emails before starting to use the technology. Once we track your subscribers time, figure the math and appropriate times to send them the emails, it’s smooth sailing.
How do you turn this on? It’s just a click away! (Bulk Mailer Only: Campaigns)
There are many reasons as to why you would want to use this features. Sometimes, you do not want to use this feature. We understand your needs, and now you have the options to choose either. Campaigns are great tool to use to engage with your subscribers. We just added extra kick to it.