by Kevin Payne The way we ask for recommendations has evolved. Whereas once upon a time we may have asked a neighbor to recommend a p...
by
Kevin Payne
The way we ask for recommendations has evolved.
Whereas once upon a time we may have asked a neighbor to recommend a product or service, 47% of millennials now turn to social media for recommendations and reviews before deciding on a purchase.
But these consumers aren’t always going to the social media
accounts of brands. Much of the time, they're visiting the profiles of a
special breed of social media personalities: influencers.
Consider this: Close to 40% of Twitter users alone have made a purchase as a result of influencer marketing -- and that's excluding the influence, if you will, of personalities on other channels, like Instagram.
And when we think of influencers, for many of us, A-list
personalities and celebrities come to mind. Take Kylie Jenner, for
example, who helped catapult the brand Fashion Nova into a favorite
online retail brand.
And when we think of influencers, for many of us, A-list
personalities and celebrities come to mind. Take Kylie Jenner, for
example, who helped catapult the brand Fashion Nova into a favorite
online retail brand.