Baby Boomers Need to Read Your Email So Make It Easy on the Eyes

SHARE:

by  Janine Popick Amber Cleave, our Customer Retention Specialist, recently forwarded me a great article by Chad White, who writes ...

by Janine Popick


Smiley FaceAmber Cleave, our Customer Retention Specialist, recently forwarded me a great article by Chad White, who writes for Smith-Harmon an email marketing agency for larger businesses. He wrote a really interesting article where he talked about how Baby Boomers are critical to marketers since they control over 80% of personal financial assets and more than 50% of discretionary spending power. Wow.
Chad is seeking to convince marketers to increase the point size of their fonts by 1 point this year, in 2015 and in 2020 to make it easier for the growing Boomer population to read and take advantage of their offers. He also offers suggestions like avoiding:
  1. Reverse type, where there’s white/light text on black/dark background
  2. Low-contrast text, where text and background colors are very close in value to each other
  3. Text over background images with lots of bright and dark areas
  4. Full caps, which is not only considered shouting, but is harder to read than lower case
We’ve written about some of these things before when it comes to designing your email for deliverability, but Chad hits the nail on the head with these design issues for readability. We’ve talked about doing this internally on our own website and now we’ll be taking these ideas into account for our email marketing.

COMMENTS

Name

ad,8,affiliate,15,analytic,1,audience,5,automation,33,blog,18,brand,11,business,36,call to action,1,campaign,30,content,93,conversion,16,CTA,8,customers,14,deliverability,9,digital,30,email,557,entrepreneur,9,facebook,17,gmail,6,google,11,google analytics,1,graphic,1,headline,4,home,10,instagram,6,internet,14,IoT,1,landing page,19,lead,20,list,47,marketer,27,marketing,294,mindset,40,mobile,4,niche,5,online,36,opt-in,14,pinterest,2,ROI,1,segmentation,10,SEO,8,snapchat,1,social media,102,spam,13,stat,7,strategy,10,subject line,38,subscriber,30,success,15,test,13,traffic,20,trend,12,twitter,9,TYP,3,video,10,webinar,1,website,8,youtube,3,
ltr
item
#DIGITAL: Baby Boomers Need to Read Your Email So Make It Easy on the Eyes
Baby Boomers Need to Read Your Email So Make It Easy on the Eyes
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5ZAEJYGuOo0sbxSEUTzLao4NBsx6BVWslpNKAaKWO0rXtOAYp1qp_lYrlQ4t7VZoXwXhjPW_X_l_7kkzZ3F3viyWCzpxzOGsAkYsJzERIwybJ3daKSkInxjUt0rMbI002CdKwvFMslRc/s1600/prenos+%25284%2529.jpg
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5ZAEJYGuOo0sbxSEUTzLao4NBsx6BVWslpNKAaKWO0rXtOAYp1qp_lYrlQ4t7VZoXwXhjPW_X_l_7kkzZ3F3viyWCzpxzOGsAkYsJzERIwybJ3daKSkInxjUt0rMbI002CdKwvFMslRc/s72-c/prenos+%25284%2529.jpg
#DIGITAL
https://www.infinclick.com/2017/04/baby-boomers-need-to-read-your-email-so.html
https://www.infinclick.com/
http://www.infinclick.com/
http://www.infinclick.com/2017/04/baby-boomers-need-to-read-your-email-so.html
true
7265473034940166968
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy