BY KAYLA LEWKOWICZ When it comes to decision making, humans are far from the rational beings we’d like them to be. We’re emotional, i...
BY KAYLA LEWKOWICZ
EMOJIS ARE MORE POPULAR THAN EVER
ADD EMOTION AND BE CREATIVE
It’s important to be creative when it comes to combinations of emojis. 31% of campaigns that use emojis have more than one, according to MailChimp. Emojis from the same category are used together the most frequently (think: food paired with food, animals with other animals, etc.) and certain standout emojis are used to connect big ideas, such as the sun connecting ocean waves, beaches, and travel.
Using multiple emojis can clarify your meaning or build more complex ideas, like this subject line from Wistia:
It’s clear their tactics mean you’ll have rockin’ video! Adding the rock out emoji pumps up the volume and draws attention to an innovative new feature. Similarly, with Evernote, we know exactly what they’re talking about: