by Leonard Kim Did you know that 43% of people won’t see your email? That’s why these effective email marketing tips will help decr...
by Leonard Kim
Did you know that 43% of people won’t see your email? That’s why these effective email marketing tips will help decrease that number.
Without Unlimited Data plans available, just how many people are conserving their data from their smartphones? Let’s do some math.
Mobile email will account for 15%-70% of email opens, depending on your target audience, product and email type. eMailmonday– “the Ultimate mobile email stats” (2015)
45% of email opens occurred on mobile, 36% on desktop and 19% in a webmail client. – Adestra “Top 10 email clients” (March 2015)
Let’s just say that theoretically, you have a 100% open rate for your emails. If you have 5,000 subscribers, 45% of them, which is, 2,250 will open their emails from their mobile device. 43% of those 2,250 subscribers will not turn on their images, or automatically have it set off. That data implies that 968 of your subscribers will not see the images in your emails.
So, how much of your email is based on your images?
If you have 50% of your content based on images, you have lost your opportunity to send a message to 968 subscribers. That is nearly 20% of your audience.
Most experts still use text based emails with amazing content. Considering that in 2016, we are striving for better user experience and design, we are still struggling with data limits. The majority of the world is trying to conserve data consumption from their phone.
Emails aren’t a priority when it comes to data consumption. That data is going towards Facebook, Social Media, purchasing online and traditional Media.
Of course, let’s take a few things into consideration. We personally opted in to sites like Amazon, shopping sites and a few trade networks. We enjoy opening their emails and seeing what new deals are out that day.
So, how do you go about optimizing your own business and provide your subscribers with the content they deserve?
While big companies like Amazon and other enjoyable shopping sites are of great interest to us every morning, they have countless marketing teams keeping their customers happy and making sure they open their emails.
That is the absolute first priority, for you to go above and beyond in providing great content, so your subscribers continue to open and click your emails.
If you wish to start off with text based emails, go for it. Or if you are adding images, make sure your images are consistent so your audience understands that if they do not turn on images to be downloaded, they will have an understanding of what it might be. Whether it be your face or top bar with navigation, or any other consistent images you have saved on your template. If you are consistent, when you wish to add new images in the future, they will see that as something different. In most cases, your audience will likely turn on images for download.
Next, make sure to explain to your subscribers what that image is. If you let your subscribers know what it is, they might want to turn on their images for this specific email. Providing images alone is not enough. You need to tell your audience that this image in particular is something that they need to see. You can use a call to action to do this:
Provide a link to your image so they can choose to click on it to see the actual image. Whether it be a coupon, discount offer, special offer, a .gif or memes, you need to create a Call to Action hyperlink image so they can see it live in their browser. An example could be, “Try our Free Digital Marketing Software Now!”
You want to create opportunities for this obstacle. Don’t let this be a hindrance; instead see it as enhancing your click rate. You can do one of two things. You can either hope that the world will start providing Unlimited Data once again, or take these initiatives and take back control of your business.
Oh wait, AT&T has announced that they are bringing unlimited data back, but with a catch. Just how many people millions will get their new plan? Don’t count on it.