by Dave Bender Do you want to grow your email list this year? If so, then adding an opt-in box to your website is just the tip of the i...
by Dave Bender
Do you want to grow your email list this year? If so, then adding an opt-in box to your website is just the tip of the iceberg. To really grow your email list, you are going to need a lead magnet. A lead magnet is simply a free digital goodie that you offer in exchange for your website visitor’s email address. Depending on your website and your business, it may take just one minute to one day to create create yours. In this post, we’ll share with you our favorite types of lead magnets you can use to start growing your email list today.
This lead magnet works in three great ways. First, it gets people on your email list, so if they don’t buy now, you can sell them something later. Second, it gives them a reason to shop now because they have an incentive. Third, it gives them a reason to shop later as they will see that discount code again in their welcome email.
For example, let’s say that you offer tax preparation services. Instead of having a freely available checklist like H&R Block does on their website, you could package yours up into a simple PDF that your website visitor would receive after the subscribe to your email list. You could have one checklist for personal taxes and one checklist for small business taxes.
This would allow you to follow up with them after they download the checklist to see if they are in need of your services and specifically cater your follow up for personal or small business needs.
In the off chance that the person or business did not need your help this year, they will hopefully stay on board your list and follow the valuable content you send out, so that when the next year rolls around, they might be interested.
About Longer Lead Magnets
Chances are, you will see people offer up longer pieces of content, such as free ebooks, free whitepapers, and similar as lead magnets. While those are great, the shorter your lead magnet, the better. Why? Because unless you are a content-publisher only, the goal of your lead magnet is not only to get people on your email list, but also to become your customer. If they decide that they’re going to take the time to go through your ebook, they might never go through it at all. And thus, they might never become a customer at all.
You want them to have something they can use immediately, like the discount code, which can be applicable to any business that sells anything online, whether it’s a physical or digital product or service. You want them to have something they can put to use immediately, like a checklist. Or, you want them to have something they can consume quickly, like a one to two page report.
These three things are the types of lead magnets that turn people from visitors into leads quickly and efficiently, and they are the types of lead magnets that expedite the process of pushing them further through your sales funnel.
Source
Do you want to grow your email list this year? If so, then adding an opt-in box to your website is just the tip of the iceberg. To really grow your email list, you are going to need a lead magnet. A lead magnet is simply a free digital goodie that you offer in exchange for your website visitor’s email address. Depending on your website and your business, it may take just one minute to one day to create create yours. In this post, we’ll share with you our favorite types of lead magnets you can use to start growing your email list today.
- A Discount Code
This lead magnet works in three great ways. First, it gets people on your email list, so if they don’t buy now, you can sell them something later. Second, it gives them a reason to shop now because they have an incentive. Third, it gives them a reason to shop later as they will see that discount code again in their welcome email.
- A Free Checklist
For example, let’s say that you offer tax preparation services. Instead of having a freely available checklist like H&R Block does on their website, you could package yours up into a simple PDF that your website visitor would receive after the subscribe to your email list. You could have one checklist for personal taxes and one checklist for small business taxes.
This would allow you to follow up with them after they download the checklist to see if they are in need of your services and specifically cater your follow up for personal or small business needs.
In the off chance that the person or business did not need your help this year, they will hopefully stay on board your list and follow the valuable content you send out, so that when the next year rolls around, they might be interested.
- A Free Report
About Longer Lead Magnets
Chances are, you will see people offer up longer pieces of content, such as free ebooks, free whitepapers, and similar as lead magnets. While those are great, the shorter your lead magnet, the better. Why? Because unless you are a content-publisher only, the goal of your lead magnet is not only to get people on your email list, but also to become your customer. If they decide that they’re going to take the time to go through your ebook, they might never go through it at all. And thus, they might never become a customer at all.
You want them to have something they can use immediately, like the discount code, which can be applicable to any business that sells anything online, whether it’s a physical or digital product or service. You want them to have something they can put to use immediately, like a checklist. Or, you want them to have something they can consume quickly, like a one to two page report.
These three things are the types of lead magnets that turn people from visitors into leads quickly and efficiently, and they are the types of lead magnets that expedite the process of pushing them further through your sales funnel.
Source
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