Effective and Affordable Online Marketing Tactics By Anica Oaks Updated July 28, 2016 Within the current marketplace, there...
Effective and Affordable Online Marketing Tactics
By
Anica Oaks
Updated
July 28, 2016
Within
the current marketplace, there are a countless amount of e-commerce
stores offering many different products and services. One of the
common challenges many stores face is how to stand out from the
crowd and attract business. Fortunately, there are many different
ways to successfully draw customers to your e-commerce site. With a
descriptive and detailed plan along with these five stragegies, it
won't be long before you're able to direct a large quantity of
customers your way.
1. YouTube
If
you weren't already aware, Google (the largest search engine) owns
YouTube, making the second largest search engine in the world.
Depending
on what the service is, your company should provide a variety of
short, yet substantial, content. For example, you can demonstrate
how to use the product in different ways. Just make sure the sound
and picture quality is clear. No one wants to watch a grainy video
with bad sound.
2.
SEO
SEO,
which stands for search
engine optimization,
is essential for helping online searchers find your website.
Keywords and hashtags are the two common ways people find companies
online. For example, if a company sells designer brand high heels on
an e-commerce site, some of the keywords might include words such as
designer high heels, and high heels designer. However, there's a lot
more that goes into it than just two phrases.
There
are optimal keywords to use for the best results. In order to figure
that out, it's good to utilize the beauty of white label SEO. White
label SEO involves two companies partnering to create the best SEO
results. Once that's done, the two companies split the profit. This
is a great way to get solid SEO value without having to hire an
extensive in-house staff.
3. Blogging
Even
though some claim blog marketing is
obsolete, it’s still an incredibly powerful resource. Once people
arrive at your e-commerce site, in addition to great products, a
blog will provide another reason to have them stay or return to your
website.
The
content on your blog must be useful and relevant. It should also
demonstrate practical ways to use whatever you're selling. Include
high-quality pictures and graphics to make it more interesting. If
you're not great at taking pictures, keep things clean and polished
by using high-quality graphics through a stock
photo website.
4. User Reviews
Nothing
can seal the deal like a good review can. Word-of-mouth is an
excellent way to attract more customers. When one person likes a
product and tells their friends, you'll receive more visits,
and hopefully, sales just from their testimonial
or referral.
There are lots of review sites on the internet such as Yelp
and Angie's List. You can even include ratings and reviews on your
ecommerce site.
After
people purchase your products and/or services, encourage them to
leave a review. Sometimes, patrons don't review a product online
unless you ask them to.
5. Social Media Campaigns
Whether
you utilize the power of Facebook ads, a Pinterest business account
or hire brand ambassadors for use on Instagram, it is important to
be intentional in your social
media campaign.
Social media is a direct way to engage your customers and constantly
place your product in front of your target market on a regular basis
for little to no costs.
With
social media campaigns, you can spend as little or as much as you
want and get great results. If you decide to go this route, it would
be wise to hire a social media manager if it is in the budget.
Managing social media accounts is a full-time job. If it's not in
the budget, uses systems and tools to help you save time, and
consider making a goal to hire social media help in the future.
These
are five of the best tactics to help you draw more customers to your
e-Commerce site. With consistency and hard work, you'll see results
and build a profitable, successful online business.
Anica
Oaks is a professional content and copywriter who graduated
from the University of San Francisco. She loves dogs, the ocean, and
anything outdoor-related. She was raised in a big family, so she's
used to putting things to a vote. Also, cartwheels are her
specialty. You can connect with Anica
on Google+.
Anica writes for Multifuse,
which provides traditional and white label SEO services.
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