The 6 most popular email templates for small businesses


by Tori Tsu You know the feeling. The deadline is coming up and you need to create a beautiful new email marketing campaign. Your com...

by Tori Tsu

You know the feeling. The deadline is coming up and you need to create a beautiful new email marketing campaign. Your computer screen stares at you, waiting for that first click or keystroke. Face it: you have writer’s block. Or, perhaps worse still, a full creative brain freeze. Where to begin? What should your email look like and what should you say?

Have no fear! While we may not be able to tell you exactly what to write, we have an arsenal of creative subject lines suggestions and email templates to help you get started.

Types of email templates

When beginning your email campaign, you likely already have a goal in mind. Whether you’re just getting started with a “we’re open!” announcement, sending a seasonal promotion, or following up with customers, VerticalResponse has email templates customized for every campaign. Let’s take a look at six of the most popular templates on VerticalResponse.


Any small business can make an announcement: new hours, new locations, holiday greetings, or seasonal changes, to name a few. Our Announcement template puts your brand (and logo) front and center, and catches attention with a bold placement for your news. Customize colors to match your logo, image, or the occasion.

Restaurant announcement template

Announcement Tip: No announcement is too big or too small to celebrate with your customers. They’ll appreciate the outreach.


With 65 percent of people opening emails on mobile devices in 2016, cutting coupons is becoming a practice of the past. Instead, send your customers digital coupons via mobile so they can have them handy wherever they go. Customize our Coupon email template with dollars off, discount percentages, expiration dates, or date ranges.

Auto coupon example

Coupon Tip: Don’t forget to include handy social sharing buttons to help your customers share the deal with their networks – word-of-mouth is still a great way to grow your customer list.


Are you hosting an event soon? Don’t forget to send an invite! Businesses of all industries and specialties can put on noteworthy events. Whether you’re having a special after-hours cocktail event, hosting a book signing, demoing a new product, or presenting a panel of experts, our Invite template makes it easy to send invitations to your VIP customers or to a larger audience.

Open house invitation sample

Invite Tip: Make sure you include the “when, where, and why” in your invitation, and remind folks to RSVP if space is limited.


Perhaps the most popular type of email to send, a good newsletter template is as versatile as it is classic. You can pick and choose your content blocks in our template editor, adding as many sections as needed. Once you have a layout you love, replicate it for all your future newsletters, plugging in new images and copy as needed.

Newsletter template

Newsletter Tip: Because newsletters are typically sent at a regular cadence, be sure to give your newsletter a recognizable name so your customers can look out for it and know to open it.


New product or feature releases aren’t exclusive to technology companies. If you’ve produced a new line of jams, started offering summer landscaping services, or are now selling a special brand of cosmetics, your customers want to know about it. Showcase your new releases with the Product email template, and drum up excitement (and sales) for your business.

Product reveal template

Product Tip: If you have your email list segmented into customer types – like VIP and regular, for example – you may consider sending “early access” product emails, or “sneak peek” subject lines to add hype and drive awareness.


Promotion emails are so popular Gmail even has a separate tab in your inbox for them. How can you make yours catch your readers’ eyes? Our Promotion template showcases one standout deal. Are you launching a one-time discount, or sending a last-minute free-shipping promo right before a holiday? Grab attention front and center with a big, bold special.

promotion template sample

Promotion Tip: Consider changing the color of your call to action (CTA) button so it stands out and encourages customers to click.




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#DIGITAL: The 6 most popular email templates for small businesses
The 6 most popular email templates for small businesses
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