Show ’em What You’ve Got – Send These Demo Emails Today

SHARE:

by  Lisa Furgison Wouldn’t it be great if you could give everyone a demo of your product or service? You can through email! “Product u...

by Lisa Furgison


Wouldn’t it be great if you could give everyone a demo of your product or service? You can through email! “Product use” emails or “product demo” emails are some of the most effective ways to teach people about the products and services you offer.
Jeff Kear, who owns an online software company, Planning Pod, uses demo emails to show his customers how to use his event-planning app. His emails include links to video tutorials as well as links to set up an appointment with a member of the sales team. 
How successful are these emails? Kear says the videos get about 500 views a month, the sales teams gets about 50 requests a month, and overall sales jumped 42% within three months – all because of product use emails. 
Now that we know product use emails are effective, let’s talk about how to create one. Here’s an example from the Planning Pod email stash. This email encourages customers to schedule a 30-minute demo of the software. We’ll use this to look at a few must-have components.
Personal touchesDepending on the information you gather in your opt-in form, if you have the email recipient’s name, use it in your greeting. In the top portion of this Planning Pod email, they also introduce a staff member and include his picture. It seems like a personal letter, not a robotic “Try this software” email. Plus, the photo lets the customer know that they’re dealing with a real human being. 
Show 'em What You've Got - Send These Demo Emails Today
Make it about the readerThe demo email should reference “you,” the reader. You don’t want your email to sound like a sales pitch. Instead, tell your reader’s how they’ll benefit from your product. The text above illustrates how the trial is a team effort – the reader and sales staff will work together to learn about this new product. 
Include a call to actionWhether you’re including a link to sign up for a trial, to watch a demo or inspiration video (non-profits), or to view a step-by-step photo guide, always include a call to action that leads back to your site, blog, Facebook page, etc. If you’re leading recipients to a video, include a screen shot of the video including the play button to entice a click.
Stellar videos or picturesIf you’re going to show people how to use your product, you need great visuals. Here are a couple of video examples from Lucidchart demoing a new iPad app and Vidyard explaining their integration with Salesforce.
Show 'em What You've Got - Send These Demo Emails Today
Show 'em What You've Got - Send These Demo Emails Today
Even if your product doesn’t require a demo, you can still show customers how to use your product through email. 
Take a look at the example below. This online site sells scarves, so this email shows customers how to tie one – Handy!
Show 'em What You've Got - Send These Demo Emails Today
The electronics store below sent this image to new iPhone customers. It highlights some of the main features of the phone through an easy-to-read picture.
Show 'em What You've Got - Send These Demo Emails Today
This email from online retailer, ModCloth shows email subscribers what to pack for vacation, and how to wear 15 items 10 different ways:
Show 'em What You've Got - Send These Demo Emails Today
These emails are all about being creative. Whether you sell handbags, power tools, or online software, showing customers how to use your product is a win-win. 
Does your company send product use emails or product demo emails? How effective are they for your company? Share with us in the comment section below. 

COMMENTS

Name

ad,8,affiliate,15,analytic,1,audience,5,automation,33,blog,18,brand,11,business,36,call to action,1,campaign,30,content,93,conversion,16,CTA,8,customers,14,deliverability,9,digital,30,email,557,entrepreneur,9,facebook,17,gmail,6,google,11,google analytics,1,graphic,1,headline,4,home,10,instagram,6,internet,14,IoT,1,landing page,19,lead,20,list,47,marketer,27,marketing,294,mindset,40,mobile,4,niche,5,online,36,opt-in,14,pinterest,2,ROI,1,segmentation,10,SEO,8,snapchat,1,social media,102,spam,13,stat,7,strategy,10,subject line,38,subscriber,30,success,15,test,13,traffic,20,trend,12,twitter,9,TYP,3,video,10,webinar,1,website,8,youtube,3,
ltr
item
#DIGITAL: Show ’em What You’ve Got – Send These Demo Emails Today
Show ’em What You’ve Got – Send These Demo Emails Today
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjISq-5Xq_2mi-wtaZyHYuNvfVJ5JWyvxvhzuIVJaQr_yl2AppzfPeZ5rVc0FDuRHa_r3v5cwojHvaWc6ygf9i_ZccEBlm1I2onO1FpGElXt1PbGPNl5efLyKWokrIQP5W8it-yxeSrOuRJ/s320/show__em_what_you_ve_got_-_send_these_demo_emails_today1.jpg
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjISq-5Xq_2mi-wtaZyHYuNvfVJ5JWyvxvhzuIVJaQr_yl2AppzfPeZ5rVc0FDuRHa_r3v5cwojHvaWc6ygf9i_ZccEBlm1I2onO1FpGElXt1PbGPNl5efLyKWokrIQP5W8it-yxeSrOuRJ/s72-c/show__em_what_you_ve_got_-_send_these_demo_emails_today1.jpg
#DIGITAL
http://www.infinclick.com/2017/06/show-em-what-youve-got-send-these-demo.html
http://www.infinclick.com/
http://www.infinclick.com/
http://www.infinclick.com/2017/06/show-em-what-youve-got-send-these-demo.html
true
7265473034940166968
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy