by Janine Popick I got a great email in my inbox from Thrillist last Friday morning that was a nice wrap-up to the week and the mon...
by Janine Popick
I got a great email in my inbox from Thrillist last Friday morning that was a nice wrap-up to the week and the month.
Subject Line: “SF: The Coolest Stuff You Missed this Month”
The contents of the email as shown to the right were simply a list of excerpts of all of the emails they sent in the month with a caption that included the date of the week they sent it and the subheading.
My guess is that they may have obtained all of the non-responders for these offers and sent them this email.
I thought it was a great way to get their message to the non-viewers just one more time, this time with a catchy subject line.
If you’re emailing your customers weekly, why not try to download a list of those who didn’t open your email and click on links, then put all of your offers (or even the one you emailed) in one email, and see if you can’t get a few more opens, clicks and eventually sales at the end of the month!