BY KAYLA LEWKOWICZ Email serves as an important tool to increase lead generation and nurture prospects through the funnel. But if you...
BY KAYLA LEWKOWICZ
1. OPTIMIZE THE MOBILE INBOX
2. USE PREVIEW TEXT TO YOUR ADVANTAGE
3. BANISH BLUE LINKS
4. PREVENT NAVIGATION WOES
5. BIGGER IS BETTER
6. UNDERSTAND MOBILE APPROACHES
7. EXPERIMENT WITH PLAIN TEXT
8. ABOVE THE FOLD
9. USE A GIF TO PACK A PUNCH
Enticing: Teasing or showcasing a product or benefit, such as unwrapping a present.