The Power to Attract with these 9 Lead Magnets


by  Dave Bender Building a  email marketing list  can be time consuming. No matter how many blog posts you write or how many landing p...


Building a email marketing list can be time consuming. No matter how many blog posts you write or how many landing pages you create, you never know what’s going to push your site visitors to sign up.

Unless you use lead magnets.

A lead magnet is an irresistible offer, something of value that you give away for free to your audience in exchange for their contact information. Some marketers call it “carrot content” –its only real purpose is to push visitors to convert.
And the great news is, anyone can start reaping the benefits of lead magnets to build lists. One new email marketer managed to boost their signups by 414% using them.
Here are 9 lead magnet examples that will inspire you to start growing your list now.

1- The Checklist or Worksheet

So these are a great lead magnets to go along with any lengthy, how-to blog posts you might create. Summarizing the steps with a checklist or worksheet will bring value by helping your audience remember.
For example, building a buyer persona is an in-depth process, so Digital Marketer offers a Customer Avatar Worksheet to guide people through it:

2- The Whitepaper, Report or Case Study

Offer value with your own analysis of industry data, or illustrative case studies. Here’s a great example of one for businesses in the FinTech industry:

This Global FinTech Report by PwC offers value to their target audience, which makes it easier to capture them as leads.

3- The Toolkit

Offering a bundle of helpful resources is a great way to attract leads to sign up. For example, Mind Tools offers bonuses when you sign up for a free trial:

Offering a bundle of benefits is a great way to attract more signups.

4- The Quiz or Survey

Quizzes or surveys are fun ways to engage your audience and get their contact information at the same time. Here’s an example of a quiz lead magnet from southern lifestyle brand Bourbon and Boots:

There are plenty of tools out there that can help you build quizzes and integrate them into your site content.

5- The Webinar or Video Training

Create a demo video for your product or a free webinar related to your industry to draw email signups.
Content Marketing Institute uses this strategy all the time to grow their lists. They partner with other digital companies to create informative webinars, like the latest:

All their webinars are free, as long as you offer up your contact information and a few other details.

6- The Free Quote

The Free Quote is one of the oldest lead magnets in the book. It’s a great way to capture prospects who aren’t ready to convert. Here’s a “no frills” example that any webmaster could create from

Once someone enters their contact information, PageTraffic can deliver a highly targeted email campaign to convince them to purchase. 

7- The Assessment

A lot of your leads are probably wondering if they need your product or service. Offering an assessment is a great way to answer this question while getting their contact info at the same time.
One of the best examples out there is Hubspot’s marketing assessment tool:

If you don’t want to hire someone to develop a tool for you, you can easily make your own assessment by building a quiz.

8- The Free Trial

So if you’re a software company (like us), a free trial is a must. The draw of using all your software’s features just by handing over contact information can be hard to resist.
Here’s an example from Moz Pro software:

9- The Coupon or Discount

If you work in ecommerce, this lead magnet example is for you. Offer a coupon, discount or free shipping in exchange for contact information. Then you can start marketing your products via email to turn your leads into sales.
REI does this with their “Shop REI Garage” program:

But you have to create an account and offer up your contact info to access the deals.
So creating a lead magnet can be something as simple as designing a template, offering a free trial, or writing an industry report. The possibilities are endless, and the benefits are many. Do any of these lead magnets look like something you could create for your business? Tell me us in the comments.
Want more ways to leverage your lead magnets? Then sign up for a free trial of Sendlane’s email marketing platform to be added to our Academy newsletter series!



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#DIGITAL: The Power to Attract with these 9 Lead Magnets
The Power to Attract with these 9 Lead Magnets
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