Marketers refer to it as the Grim Reaper, since it’s supposed to be the death of email marketing as we know it.
I personally refer to it as a challenge, but one that you can overcome by following a few tips. With the right strategies in place, you can avoid the Promotions tab and land in the primary inbox every time.
Here are some easy-to-follow tips so your emails don’t end up in the Promotions tab of doom.
Keep it Informative
It’s natural to want to pitch your products whenever you send out an email.
If you do that, though, your emails are going to end up in the Promotions tab each and every time.
Instead of going crazy with promotions, follow Buffer’s lead and send out informative emails that don’t scream “Promotional Material.”
This email has a ton of great information you can use for your marketing strategy. Plus, if you click on the links, you can sign up for Buffer’s service.
Go with a Single Link
Gmail analyzes the number of links in emails when determining where to file emails away. If your emails have multiple links, there is a good chance you’ll end up in the Promotions tab.
I just received a coupon in my inbox from Under Armour, and now, I’ll keep an eye out for the company’s emails. I love getting a deal and I will keep opening them up to see if there will be more deals.
Don’t look at the Gmail Promotional tab as the Grim Reaper. It won’t kill your email marketing campaign.
This is merely a challenge and one that you can overcome. Use these tips and you will be a marketing genius.
Your competitors’ emails will be wasting away in the Promotions tab and your emails will be right in front of everyone.
Let us know in the comments below if you have any questions, or what has worked well for you to hit the Gmail primary inbox.
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