Gmail Using Star Trek Tech to Target Spam

SHARE:

by  Jim Ducharme It’s not hard to explain the popularity of online email marketing software for users. Years ago your email address wa...

by 


It’s not hard to explain the popularity of online email marketing software for users. Years ago your email address was like your phone number. It was tied to your access provider. When you changed from one provider to another, you had to get a new email address. Email addresses have become the most reliable personal identifier we have online. Being able to keep one regardless of change has become a must.
This hasn’t been a “slam dunk” transition. People were wary about online email marketing software because they see their inbox as a very personal place. These web based clients run on a communal web connection. Our own software which we perceived as more personal because we “owned” it.
The old mindset meant that spam control was inconsistent in so far as it depended on the developers of the desktop client you were using to make changes to fight spam. Some were more aggressive than others in providing tools and options for users to deal with unwanted email.
However, with web based email clients hosting huge numbers of users around the world. The impetus to deal with such issues is much, much greater. The pressure from users to free up their inboxes from detritus of marketers who either don’t respect the inbox or even the laws meant to protect the users of same from abuse.
And because we are dealing with such huge client numbers, the effects on legitimate marketers by such changes are huge.
Gmail is constantly attacking the spam issue and according to a recent post at Mashable, are developing something you may have only heard of in episodes of Star Trek: Neural Networks – these neural networks mimic human thinking and learn. Gmail expects them to be especially effective at dealing with “phishing scams.”
They will also be releasing new tools for qualified high volume email senders. Enhanced analytics to improve their content and avoid the more effective (some might say more aggressive) filters.
This hopefully means for all is that email marketing managers will create more relevant and valuable email and users will get more out of their email inboxes because of less clutter.

COMMENTS

Name

ad,8,affiliate,15,analytic,1,audience,5,automation,33,blog,18,brand,11,business,36,call to action,1,campaign,30,content,93,conversion,16,CTA,8,customers,14,deliverability,9,digital,30,email,557,entrepreneur,10,facebook,17,gmail,6,google,11,google analytics,1,graphic,1,headline,4,home,10,instagram,6,internet,14,IoT,1,landing page,19,lead,20,list,47,marketer,27,marketing,294,mindset,40,mobile,4,niche,5,online,36,opt-in,14,pinterest,2,ROI,1,segmentation,10,SEO,8,snapchat,1,social media,102,spam,13,stat,7,strategy,10,subject line,38,subscriber,30,success,15,test,13,traffic,20,trend,12,twitter,9,TYP,3,video,10,webinar,1,website,8,youtube,3,
ltr
item
#DIGITAL: Gmail Using Star Trek Tech to Target Spam
Gmail Using Star Trek Tech to Target Spam
https://1.bp.blogspot.com/-3U0Y-D4xGe0/WBZGhruHLcI/AAAAAAAAAEM/vx7VAEQeJFAdaDGfw1UULxO0cUAHBlirACLcB/s400/spaceship.jpg
https://1.bp.blogspot.com/-3U0Y-D4xGe0/WBZGhruHLcI/AAAAAAAAAEM/vx7VAEQeJFAdaDGfw1UULxO0cUAHBlirACLcB/s72-c/spaceship.jpg
#DIGITAL
http://www.infinclick.com/2016/11/gmail-using-star-trek-tech-to-target.html
http://www.infinclick.com/
http://www.infinclick.com/
http://www.infinclick.com/2016/11/gmail-using-star-trek-tech-to-target.html
true
7265473034940166968
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy