12 Ways Email Marketing Impacts Your Business

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by  Dave Bender In today’s business world, e-mail marketing can be a life-saver. Are you looking for a way to drastically simplify ...

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In today’s business world, e-mail marketing can be a life-saver. Are you looking for a way to drastically simplify your marketing plan. Does the way or manner that will enable it to reach the most people in the shortest timespan? If you have answered yes, you have found what you have been searching for!!  Take a look below to discover just how email marketing impacts your business.

Raise Awareness

The advent of e-mail has made it easier than ever to raise awareness of your product. All you need to grab your customer’s attention is a catchy slogan for a subject line. E-mail allows the material to reach the user immediately. It avoids spillage which other media outlets such as television suffer from. One best example
“Think different” was An advertising slogan for Apple

Immediate Call to Action

Marketing via e-mail allows your customers to respond to your proposal immediately. Not only do they have all the necessary information and potential benefits to hand. They also enable the customer, often with just one click, to set in motion a response to the proposition.

Additional Sales

Once you have a regular customer on your books, you can then get to work directing them to similar products that you deem relevant to their needs. This allows you to increase your sales with absolutely no personal cost. You can even use Sendlane™to create an workflow to offer your clients new things. This will depend on their reactions to previous emails.

Appointment Reminders

If you need to give your customers a gentle nudge to remind them of important appointments or meetings, they can be informed in seconds thanks to the speed and efficiency of e-mails. It is also less intrusive and direct than a phone call.

Tracking E-Mails

The offer to track e-mails after a purchase is completed, as well as detailed information about their orders, enables you and the user to develop a working relationship. They are more likely to continually use your services if they deem your e-mails to be of use to them and not material inevitably consigned to the spam folder.

User Reviews

What could be a better way of keeping track of your customers’ views and experiences than by the accumulation and sharing of customer reviews? Not only that, this tactic also enables you to promote your products to other prospective users.

Share Essential Information About Your Product


E-mail campaigns allow for the sharing of vital information regarding the products you sell. This is quick, free and permanent. Not only that, but this permanent means of storage comes in especially useful in the instances of system malfunctions and alterations to privacy policy.

Social Media Benefits

If you are looking to expand your business via the use of social media, you have a considerable number of potential followers at your fingertips. Send an e-mail to every e-mail subscriber to ask them to follow you.

Launch a New Product

So just imagine the response if you introduce a new product or service to the market via announcements to all your e-mail contacts. Word of mouth should never be underestimated. This method will encourage traffic to your page and may lead to more product trials being undertaken.

Event Invites

As well as online correspondence, face-to-face communication is vital also. There is no better way to meet your customers in person and to directly address their queries and concerns than by inviting them to events. Once again, this is done without cost via e-mail. As the invite will remain on your customers’ systems forever it will also lessen the danger of your business being forgotten.

Fundraising

E-mail marketing is also a vitally important method of raising funds. Whether it is requesting donations for a charitable cause or funding for a new project. You can be assured of ease and comfort during the whole process if you opt for e-mail over other options.

Customer Care

Receive up-to-date concerns and queries from your customers by establishing an online customer care service. So not only do you receive complaints instantaneously you can archive all the queries you have acted on to remind yourself of how your business has developed and how you have constantly listened to your customers and given their worries and needs the highest priority.

Finally…

This is but a taste of the benefits available to you through the use of e-mail marketing. There are many more just waiting to be discovered and utilized, including customer referrals and the latest deals. Moreover, the most essential benefit this means of communication brings is the ability to develop and sustain long-term cordial working relationships with your customers. This in turn will play a vital role in aiding your business in its expansion. Sign up now to start using Sendlane™ and see how your results will improve!  Feel free to comment below on how email marketing has helped your business, or ways you are trying to improve your email marketing!

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