Tips to Building a Successful and Profitable Email Marketing List By Leslie Truex Updated February 20, 2015 ...
Tips to Building a Successful and
Profitable Email Marketing List
Updated February 20, 2015
Every now and then, I see an article that suggests email marketing is dead; however, this is far from the
truth. I’ve met many home business owners who say the majority of their
income comes from their email subscriber list. If your list isn’t producing
results, it may not be because email is dead. It’s more likely that you’re
using it wrong. Here are tips to growing and nurturing your email to increase
profits.
Growing Your List
Part of the success in email marketing is to have a list that is growing. Many people I’ve met who are
struggling with email marketing have a stagnant or shrinking list. Here are
some tips for growing your list:
1) Have opt-in forms on every page of your site.
For example, if you have a WordPress blog, have an opt-in list sign-up form in
your sidebar. You might consider having one at the end of your content as well.
2) Entice them to sign up. Offer a freebie
such as a report or video for signing up for your list. Let visitors to your
site know what the freebie will do for them. So many online businesses simply
have a form that says “Sign-Up to Get Updates,” which isn’t a compelling reason
to join. Some online business owners indicate what their incentive is, but not
in a way that entices people to join. Instead of saying, “Get my free report on
how to lose weight,” say, “Start losing weight today!
My free report will tell you how!”.
3) Promote your incentive on social media.
Most social media platforms have areas you can include information about your list and offer in the profile.
You can promote the list itself, but you’re more likely to get results by
promoting the free offer. Which would you respond to: “Join my list to learn
about saving money!” or “Get ‘52 ways to save $1,000 a Month’ free.”
4) Include information about your incentive in your
bios and emails. If you guest blog or appear on someone’s podcast or
website, make sure your bio includes information about your incentive. Every
email you send should mention your free report in the signature line.
Nurturing Your List
Growing the list is only one aspect of email marketing. Once they
subscribe you need to provide value or they’ll unsubscribe. Nurturing an email
list is a delicate balance of staying connected without overwhelming
subscriber’s inboxes. Even more important than keeping on the list, is having
them eager to open the email to see what
you have to share. Here are tips for making your list an effective marketing
tool:
1) Email often enough that subscribers remember you,
but not so often you annoy them. This number depends a great deal on
your home business. Most successful email marketers I know email two to three
times a week. Emailing even just once a week, may not be enough.
2) Be you. The most successful marketers
know that their effectiveness comes from selling themselves first.
Put another way, people will connect with and want to
buy from you because of who you are. Your subscribers have many options for who
to do business with, but if you can make a connection, build rapport and trust,
they’ll choose you. So don’t be afraid to share stories and true-life
anecdotes.
3) Give value. Whatever you email to your
subscribers should enhance their lives. Money always follows value.
4) Make list members feel special. People
who give you their name and email should be treated with the respect they
deserve. Make sure they know it by thanking them as well as giving them things
that no one else gets. For example, I provide a freebie every Friday that only
my subscribers receive. It’s my way of thanking them and acknowledging that
having their email is a big deal.
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